Description

"Opportunity Marketing Concepts" is a comprehensive training program developed by renowned marketing expert Dan Kennedy. This course delves into the art of positioning your offerings as irresistible opportunities, a strategy that has proven effective across various industries. Through over 12 hours of core training, participants will learn how to reframe their products or services to appeal to the innate desires of their target audience, thereby enhancing engagement and conversion rates.

What will you learn?

• Reframing Techniques: Learn how to present your offerings as unique opportunities rather than mere products or services.
• Market Expansion Strategies: Discover methods to adapt your current offerings to new markets or audiences.
• Packaging for Perceived Value: Understand how to bundle and present your offerings to maximize perceived value.
• Opportunity-Based Marketing: Explore the psychology behind opportunity marketing and how to leverage it effectively.
• Real-World Applications: Analyze case studies and examples of successful opportunity marketing implementations.

Who This Course is For

• Business owners seeking to enhance their marketing strategies.
• Marketers aiming to increase engagement and conversion rates.
• Entrepreneurs looking to position their offerings more effectively.

Requirements

• Basic understanding of marketing principles.
• Willingness to apply new strategies and frameworks to existing offerings.